Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Just about every industry is crowded with competitors. For entrepreneurs, that means you must find a way to
Month: December 2021
Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. This installment of “Messy SEO” details my process of working with our marketing, content and development teams to further clean up the search engine results pages for MarTech.
Opinions expressed by Entrepreneur contributors are their own. The concept of “content marketing” has been around for the last two decades, but it’s only now gaining traction because it has become possible to measure the effectiveness of content. A key metric by which content marketers are judged is engagement — how many people are clicking
Opinions expressed by Entrepreneur contributors are their own. In 2010, Coca-Cola had a coup of sorts when they managed massive resource cost savings using business intelligence for their sales data. The brand was struggling with integrating data from 74 unique bottlers’ databases, disparate in their capabilities and analytical tools and spread across the country. The company needed
Learn more about HubSpot: https://clickhubspot.com/What-is-HubSpot HubSpot is an all-in-one platform that includes marketing, sales, and service software that helps your business grow without compromise. Because “good for the business” should also mean “good for the customer.” HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at
Watch this video for 9 great tips on personal growth and professional development! Tips Discussed in Video: 1) Spend time in personal development 2) Follow inspiring people 3) Set high goals 4) Visualize success 5) Try new things 6) Compete with somebody 7) Ask for feedback 8) Stay focused & have a todo list 9)
Learn more on social media audit with the Free Socia Media Certification Course: https://clickhubspot.com/Marketing-Course You have an idea of who your buyer is, you’ve figured out what channels to use, and you have started posting on your social media channels. But how do you know if what you are doing is working? Are you posting
Opinions expressed by Entrepreneur contributors are their own. Consumers sure do love their video — particularly on social media. No fewer than eight in 10 people told Pew researchers they regularly spent time on YouTube. And among younger millennials and Generation Z, who make up about 40 percent of global buyers, according to McKinsey, more than half hang out on
Opinions expressed by Entrepreneur contributors are their own. In marketing, we hyper-focus on net promoter scores and customer-centric operations, which is all well and good, but there is one enormous area of feedback that business leaders ignore too often, and it’s right under their noses. A question every one of them should be asking is,
It’s a new year, and it’s time to up your SEO game if you want to improve your rankings or keep your position at the top of Google results. With the end of third-party data and all of Google’s core updates to keep up with, there is a lot at stake for search marketers striving
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. Digital marketing skills have stagnated
Opinions expressed by Entrepreneur contributors are their own. Google provides an excellent service to the world, enabling us to search the web for information, products and whatever else we’re looking for. It even does the heavy lifting of determining which results are a “best fit” for our queries, providing us only with contextually relevant entries
Learn more on How to Make a Good PowerPoint Presentation: https://clickhubspot.com/Create-Beautiful-PowerPoints Are you ready to take your PowerPoint presentation from good to great? In this video, we’ll provide simple tips on how to make a good PowerPoint presentation. From outlining your deck to breaking up your slides with imagery, you’ll walk away with the information
Grow Your Business with Marketing 360: https://www.marketing360.com/digital-marketing-platform-overview/?ref=yt-desc-d6lzRN9_PHo If you’re a consultant looking to generate more leads these 8 tips are hand picked just for you! Tip #1 Establish your credibility with statistics and successes. Show them you can drive results where there may be a deficiency. (Dynamic homepage) Tip #2 Show how you can bring
Learn more on How to create content for SEO: https://clickhubspot.com/7vw Content that generates traffic, is probably the most well understood. This content is the bread and butter of SEO. You create a piece of content that’s designed to drive traffic from organic search. What are the benefits of this type of content? Not only do
Opinions expressed by Entrepreneur contributors are their own. With its fast-paced, attention-grabbing short-form video content, TikTok has become the fastest growing social media platform in 2021. Like most social media platforms of recent years, TikTok also heavily favors early adopters. With some creators receiving millions of views on the first or second post with next
Opinions expressed by Entrepreneur contributors are their own. You’ll pay about $50 for a marketing strategy designed by an anonymous marketer on Fiverr while world-renowned entrepreneur Gary Vee would bill close to six figures for a 60-minute presentation sharing his marketing knowledge. As we approach 2022, it’s clear that a strong personal brand is a solid
This year, Google rolled out an unusually high number of updates. As a matter of fact, the company released a local search update as we conducted interviews for this article. Google updates can be frustrating for brands and businesses because they might negatively impact their visibility, ceding rankings to competitors and impacting traffic and/or revenue.
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