HubSpot

How to Conduct a Social Media Audit

Learn more on social media audit with the Free Socia Media Certification Course: https://clickhubspot.com/Marketing-Course

You have an idea of who your buyer is, you’ve figured out what channels to use, and you have started posting on your social media channels. But how do you know if what you are doing is working? Are you posting the right content? Is your audience responding? Is there a return on investment, or ROI, in your social campaigns? Or, are you even investing in the right things?

That’s where social metrics come in. Let’s start by learning how to look at all of your data as a whole and set up some benchmarks for future reporting.

You’ll want to conduct a social media audit — a hard look at the data from all your social accounts and the social conversations about your brand and your competitors.

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About HubSpot:
HubSpot is a leading growth platform with thousands of customers around the world. Comprised of a Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to grow better.

HubSpot Academy is a worldwide leader in free online training for inbound marketing, sales, and customer service professionals. We specialize in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their career and business.

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