What is Brainstorming, are we Doing It Wrong?

What is Brainstorming? What used to be a fair niche idea that was used in a few select fields has become outrageously mainstream in every kind of corporation, school, and meeting that has “planning” in the invite. But as it’s increased in popularity, it’s decreased in meaning and there are some important things about brainstorming that deeply alter its effectiveness.

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