RESOURCES & LINKS:
5 Simple Steps That’ll Help You Determine How Often You Need to Blog [article]: https://neilpatel.com/blog/5-simple-steps-thatll-help-you-determine-how-often-you-need-to-blog/
How to Write a Blog Post From Start to Finish : https://youtu.be/Q8rN3JKqUc8
Now, can you take a guess on how many content pieces I write each month? Do you think it’s one, do you think it’s three? Do you think it’s 20?
I write four a month. That’s roughly one a week.
And some months I write five ’cause there are five weeks in the month.
But that’s really it.
I just write one piece of content each and every single week.
And you’re probably wondering, wait, if Neil writes one piece of content, then I should write only one piece of content as well.
Well, that’s not the case.
What works for me may not work for you.
So let’s go over to figure out how many pieces of content you should be writing each and every single week because it’s going to vary per blog and per industry.
The first thing I want you to do is to head over to Ubersuggest and type in your competitor’s domain.
When you type in your competitor’s domain, you’ll see this domain overview report.
Click on top pages and this will show you all the top pages that your competitors have.
Some of them will be blog posts, some of ’em won’t.
It’ll even show you the keywords that they’re ranking for each blog post for.
And it’ll even show you the backlinks that they have.
What I want you to do is take all of those blog posts that your competitors are ranking for and create a big long list, not just for one competitor, but all of ’em, whether it’s three, five, 10, 20, just get a laundry list.
This will give you a good understanding of overlap, what articles are similar to all your competitors have?
What ones are unique that they don’t have?
And only maybe one or two have?
And this will give you a good idea of how much content is there to be covered in your space.
It works for almost every space because you have to consider now is that there are over a billion blogs which means there’s content on everything.
The next thing I need you to do is look at how competitive your competitors are.
How many backlinks do they have?
How much traffic do they have?
What’s their domain score?
The higher the number, the harder it is to compete with them.
I want you to go to Ubersuggest and then look at the domain score, the traffic of your competitors, the higher that number that means the more competitive it is, the lower the number, that means the easier it is to outperform your competition.
Now that you have the domain score number, the backlink count, the traffic number of your competition, this will tell you how much content you should be creating.
If your competition has a domain score generally under 40, that means if you produce all the content that they have, over time you can quickly outrank them.
That means you should be producing a lot of content, whether that’s seven pieces of content a week, whether that’s 20 a day, you can produce however many you want.
The main reason being is, your space isn’t as competitive and it’s not going to be that hard to outrank your competition.
But on the flip side, if your competition has high domain scores, above 65, it’s going to take a lot longer to beat them.
And if that’s the case, I don’t want you to produce 10, 20, 30 articles a week, a month, or even a day.
What I want you to do is look for content gaps.
Look at all the things they discuss and what are the topics that not too many people are discussing, but yet still get a lot of traffic?
‘Cause you’ll find that if you look up 10 competitors, maybe there’s one competitor who gets a lot of traffic from one blog post, but none of the other competitors even considered writing a article on that.
What I want you to do if your space is competitive is to write content that other people in your space aren’t leveraging.
In other words, you’re looking for content gaps.
You’re seeing what people aren’t really covering, and then by you covering ’em, even though your competitors have more domain scores than you, they have a higher authority, you can still do well because they’re not trying to rank for those terms when they should be.
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