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The first thing you need to know is you should be pinning multiple times a day. I’m not talking about one, or two, three times a day, I’m talking about 10-plus. The more engaged you are in the Pinterest community by pinning, the better off you’re gonna be.
The second thing you need to know is you don’t have to pin unique content. Sure, if you have your own content, pin it up, but if you also see other amazing content on Pinterest, you can just click the save button and pin it to one of your boards. By doing that, you’ll be able to pin a lot more content. Think of it as being something similar to sharing someone else’s Facebook update.
The third thing you need to know is when you’re pinning up content, try to relate that content to the products and the services that you’re selling. For example, on Kissmetrics, one of our most popular traffic sources was Pinterest. Why, because we had a lot of marketing-related infographics. And these infographics would go viral, we would generate so many visitors from them, because everyone would put them on Pinterest. By doing that, we were just generating tons of visitors and leads.
The last thing you need to know about Pinterest is you need to participate. If you’re not commenting and participating on other people’s boards, you’re not gonna be growing your follower account, and if you’re not growing your follower account, when you add new pins and new content onto your own boards, they’re not gonna do well. So don’t forget to participate in the community.