Social Media

DiGiorno Frozen Pizza Asked Social Media for a New Slogan. The Answers Were Loaded With Extra Cheese.


2 min read


Venerable frozen-pizza brand DiGiorno apparently felt like it was time to reheat their decades-old ad copy, “It’s not delivery, it’s DiGiorno!” How else to explain its surreptitious late-night tweet beckoning social media users to, well, ”Give us a new slogan.” See for yourself….

Naturally, Twitter obliged. But the results were, by and large, less saucy than sweet. Take @vodkanopants, a precise wordsmith if there ever was one. They wrote, “Self rising. Just like you.”

Or @daysigned’s earnest play on the brand’s rolling capitalization, saying, “DiGiorno, cause you DiServe a night off.”

 Related: Your Hashtag and Your Brand Go Hand in Hand

Still, there were more than a few servings of cheese among the suggestions. Like @yourenotbetty’s reference to a popular, adolescent association with cheese: “Go ahead: cut the cheese. DiGiorno.”

Or @alexpalomob’s earnest stab at a pizza pun, writing, “You DiGiorno you want some.”

Though our personal favorite is @artic_mermaid’s droll, strikingly accurate summation. “DiGiorno, halfway between papa johns and a genuine pizza restaurant.”

We’d highlight more, but our Domino’s just arrived at the door.

Products You May Like

Articles You May Like

Dominate search results with your SEO dream team by Edna Chavira
Best of SearchBot: Create a recovery strategy for a site hit by a Google core update
Make 2024 the year you take home the highest honor in search
Performance only marketing experiencing ‘slow death’ as digital brand builders dominate
U.S. search ad revenues hit record $88.8 billion in 2023

Leave a Reply

Your email address will not be published. Required fields are marked *