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The higher your Google AdWords quality score, the cheaper you’re going to be paying per click.
The way Google AdWords works is every time someone clicks on your ads; you pay money. So if you want to improve your quality score, you have to do a few simple things.
Number one, target very specific keywords.
Don’t do broad match. If you go after particular keywords by doing the exact match, what’ll happen is your ads will only show up for that particular keyword or phrase. When you go too broad, you’re going to end up paying more per click because Google’s going to be showing your ads to a lot of people who aren’t clicking.
The next tactic that you need to be following is negative keywords. For example, let’s say you’re selling computers. When someone types in Apple because you’re also a reseller of Apple computers, you may want to add the negative keyword of food. Because if you show up for ads related to Apple and someone’s looking for the food, you’re going to be wasting money per click, your quality score is going to go down, and your ad costs are going to go through the roof.
So make sure you add in negative keywords.
Third, group your ppc keywords.
What I mean by grouping is a lot of your keywords are similar to each other. Put those in one group.
So the higher your click-through rate, the cheaper your ads will be.
And the higher your click-through rate, the better your quality score is going to be.
The fourth tip I have for you continues to optimize your ad text.
If your ad texts get more click-through than the competitors, your cost per click is going to go down, and your quality score is going to go up.
By testing, you’re going to be able to figure out what works and what doesn’t work. If you’re unsure of this, look at your competitors. Type in a keyword. You can see the ad texts that other people are using at the top. Usually, the people at the top have appealing ad text and which is getting a ton of clicks. If you can’t find a ton of examples when you’re searching a keyword, go to SEMrush, put in a keyword, and it’ll show you the history of all the people who have been bidding on that keyword and what their ad copy was.
Last but not least, optimize your landing page.
If your landing page is fantastic when people go click through on your ad, go to your landing page, and buy, your quality score is going to go up.
If your landing page sucks and people keep bouncing back off, well, Google’s going to ding your quality score. The way you can landing page is,
A, put your keywords on that landing page. So if someone Googles the keyword marketing and your landing page also shows marketing, you’re much more likely to keep the visitor on there and convert.
B, continually run tests using Crazy Egg. Using Crazy Egg, you can see where people are getting stuck on your landing page, what they like, how far down they’re scrolling, and what you can improve on that page to create a better user experience.
That’s it. Follow all those techniques and tactics, and you’re going to be able to improve your Google AdWords quality score and your inbound marketing efforts.