Customers understand and remember visual content more than they do text. June 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Visual marketing is one of the most important components of content marketing and digital marketing generally. Several studies have shown that people respond much better to images, videos and other visual content than they
Month: June 2021
The feature was implemented to reduce social pressure. June 12, 2021 2 min read Opinions expressed by Entrepreneur contributors are their own. Last month, Instagram officially launched its ability hide “likes”, targeted towards giving users more control over their experience on the apps and reduce the pressure of social validation. Instagram creators have been under
June 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. 2020 cast many unprecedented obstacles for businesses. From the mass exodus of in-office work because of the Covid-19 pandemic to quantum shifts in consumer buying behavior, we saw many businesses struggling to stay afloat while managing a mostly remote workforce. Other
June 11, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Let’s face it, no business owner likes writing copy. But unless you’re lucky enough to have a copywriter on your team, chances are you’re stuck penning your own emails, sales letters and Facebook ads. The trouble is, this can be a tedious
June 11, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Are you looking to hire an expert content marketer, but struggling to sort through the masses of marketers who say they have the writing chops? You’re not alone. “Everyone — and I mean EVERYONE — thinks they’re a writer,” says Rebecca
Starting in June, page experience will become part of Google’s ranking algorithm alongside other search metrics to measure and rank the overall responsiveness and experience of websites surfacing in its search results. This means that more than ever before, page experience will be front and center in the race for Google’s top spot – if you
June 11, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Continuous evolution across all facets of business is normal, but never has the pace been as fast as it is now. Technology and digital disrupters, changes in workforce skill sets and work patterns, and of course, the ongoing impacts of Covid-19
June 10, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. One of the most common challenges I see clients wrestling with — from solopreneurs to established businesses — is how to structure and manage multiple brands. The tendency is to jump straight to logo development for a new idea or innovation
June 10, 2021 7 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Editor’s Note: The following excerpt is from the Ultimate Guide to LinkedIn for Business by Ted Prodromou . Sales Navigator It’s LinkedIn on
June 10, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Let’s say that, like me, you’ve been thinking about redesigning your logo. You don’t want anything too drastic. You want to keep your recognizability and avoid alienating your existing customers. With this much at stake, a minimal design seems ideal. Minimalism
“In response to Times articles, the search giant is changing its algorithm, part of a major shift in how Google polices harmful content,” the New York Times said in its article “Google Seeks to Break Vicious Cycle of Online Slander,” published on Thursday. With what we’re referring to as the “predatory sites algorithm,” the company
June 10, 2021 4 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Social media is an entrepreneur’s best friend or worst enemy. It can
Amazon Prime Day is 30 hours of special offers, Black Friday- or Cyber Monday-style, and will be celebrated on June 27 and 28. June 8, 2021 4 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Dates for Amazon Day 2021 have already been
June 9, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. I just finished reading Matthew McConaughey‘s autobiographical book Greenlights, and it has quickly found its way onto my “Best Books Ever Read” shelf. Here’s what all nonfiction writers can take away from his book. 1. Practice your craft Matthew McConaughey is a long-term,
June 9, 2021 8 min read From a young age, Tori Dunlap was familiar with personal finance. Her parents gave her a strong financial education, and as a 9-year-old, she even started her own vending-machine business. Eventually, she passed that business on to another little girl named Tori. It was a sign of things to
Businesses have better ways to find the right partners. June 9, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. In a world where personal touch matters, why are businesses still using an impersonal, fill-in-the-blank method to find the right vendors? Companies that rely on antiquated Requests for Proposals (RFPs) to find
Google’s mobile page experience ranking factor, originally thought to be part of May’s Core Ranking Update, will be rolling out in a matter of days. Are you ready? If not take heart. There are several weeks reserved for observation and adjustment: “Page experience won’t play its full role as part of those systems until the
June 8, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. What does the word “branding” mean to you and your business? Does it apply to your marketing or sales strategy? But if the intention of marketing is to sell, and the intention of selling is to generate revenue for your business,
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