One of the chief ways to optimize your website for users and search is to target a specific theme – represented in a unique keyword or phrase on each individual page. The keyword you are targeting for each page should be found in the page’s title tag, description tag, H1 tag, and body copy. The
Month: May 2021
Increasing brand awareness should be your top priority. October 20, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Ultimate Guide to Facebook Advertising, Fourth Edition by Perry Marshall, Bob Regnerus, and Thomas Meloche, with Mark Ingles. Buy it now from Amazon | Barnes & Noble | IndieBound | Bookshop or click here to
Create engaging marketing and sales material with Scopio. May 20, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a crowded digital
The app’s users now have more ways to control harmful comments. May 20, 2021 2 min read Opinions expressed by Entrepreneur contributors are their own. As of Thursday, Tiktok users in select markets can mass delete comments and block multiple accounts, according to engadget.com. “To manage interactions on a video, people can long-press on a
May 20, 2021 6 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. For a few years now, tequila has positioned itself as one of the most popular in the world. For this reason, many international celebrities have launched their own brand of Mexico’s
6 Facebook Ads Tools and Strategies to Beat Your Competition in 2019 (Spy FB Ads & Crush Them!) // Have you found that Facebook ads are just getting more expensive year every year? It’s going to be harder for you to compete with your competition? Today, I’m going to share with you six Facebook ad
At Google I/O, John Mueller, Google Search Advocate, spoke about new video structured data that you can use to help your videos gain more visibility in Google Search. The new structured data is called Clip markup and Seek markup and they work to help Google create key moment video clips in Google Search. The announcement.
Recent events have shown that new developments are necessary to keep the sector as vibrant and profitable as before. May 20, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Commerce and work have been staples of the human experience throughout history, and though there have been changes over time, few have
May 20, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Small businesses have been hit hard by the Covid-19 pandemic. In the first three quarters of 2020, the 50 largest companies in the U.S. saw their revenues grow by an average of 2 percent. Meanwhile, small businesses lost 12 percent of their
May 20, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Over the past year, brands have had to adjust their traditional advertising strategies, cancel in-person activations and attempt to keep up with ever-changing social channels and trends in an effort to stay relevant and reach consumers who are at home during the
May 19, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. With 722 million members, LinkedIn is the largest social-media platform for business interactions. It’s a powerful tool for both recruiters and job seekers, as well as business-to-business (B2B) interactions: 55 million companies and 61 million senior-level influencers are on LinkedIn. With so much
When done effectively, blogging is one of the most powerful tools an entrepreneur can use to get organic traffic to a website. May 19, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. In today’s world, it can be hard to get your content seen online. Social algorithms change on a daily
Google’s Prabhakar Raghavan showcased a new technology called Multitask Unified Model (MUM) at Google I/O on Tuesday. Similar to BERT, it’s built on a transformer architecture but is far more powerful (1,000 times more powerful) and is capable of multitasking to connect information for users in new ways. The company is currently running internal pilot
Developer Jane Manchun leaked that the new subscription system will be called Twitter Blue, it would include features highly anticipated by the tweeting community and its cost would depend on the region, among other details. May 17, 2021 3 min read This article was translated from our Spanish edition using AI technologies. Errors may exist
May 18, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. When you look at someone’s social-media profile, what’s the first thing you see? Even if you don’t like to admit it, it’s probably his or her profile picture. The truth is that humans depend largely on visuals to understand the world around
Social-media verification is more accessible than ever before, and it can work wonders for your business or personal brand. May 18, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. A small blue checkmark means something significant to most people these days. There’s a certain reputation and level of respect that comes along
May 18, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Patrice Polzer is a former Today show producer, mom of three and entrepreneur who believes video is a must-have in your marketing tool kit if you’re launching a business. Through her New York video agency, Patrice Poltzer Creative, she creates brand video content
Entrepreneurs have a lot to learn from Burger King’s digital presence. May 17, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Burger King has been a staple of American fast food for years. But with the rise of social media, the brand has consistently differentiated itself from the competition and made
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