Opinions expressed by Entrepreneur contributors are their own. The age-old question in the digital design world persists: What comes first in website development — design or copy? Many digital design agencies have their own workflow strategies that best satisfy this question, but ultimately, it comes down to project needs and considerations. Nevertheless, this query continues
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Opinions expressed by Entrepreneur contributors are their own. In a market where many business ideas are saturated with already well-established sellers, it’s frequently difficult to stand out amongst the crowd. The competition in just about any market is definitely worth considering when attempting to land clients on a pitch or other business deal. The majority
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I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue.  SEO as a product largely means the business: Understands it operates in a digital-first world. Makes an effort for its digital properties (website, app, etc.) to be SEO-friendly. This way, when
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Opinions expressed by Entrepreneur contributors are their own. I’m a millennial. And we’re now an influential and rapidly expanding demographic, so understanding our views on product life cycles is essential for any business. Indeed, products that previous generations may have favored may be viewed differently by us, affecting the decisions of manufacturers, retailers and other
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In 1962 Avis was the #2 rental car company behind Hertz. They closed that gap with an innovative marketing campaign geared towards explaining why a customer should always want to go with Avis over Hertz. This is how a second-best rental car company made one of the most famous marketing campaigns of all time. 📔
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Opinions expressed by Entrepreneur contributors are their own. If you’re anything like me, the phrase “I’m shadowbanned” keeps you up at night. It’s like a bad dream that keeps recurring. Those sleepless nights are not due to the gravity of the client’s situation, but because of what the likely scenario actually is. As the world
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Paid search marketers are no strangers to artificial intelligence. Every day, we use AI-powered platforms like ad engines, third-party management tools and copywriting software. But there’s a new bot in town (you may have heard of it), and it’s not making the same old “control-for-automation” trade we’re used to. Read on to see how you
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Opinions expressed by Entrepreneur contributors are their own. In the subscription arena, and in the B2C environment in general, discounts seem to be the norm. The assumption is that discounts help incentivize purchases that wouldn’t typically happen, leading to new customers. The reality is completely different. Discounts, when used incorrectly, can greatly hinder growth and
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NASA had to sell the importance of space exploration to the American public in order to receive project funding. They transformed their internal PR team to research what the public needed to be educated on. This is how NASA’s marketing strategy put a man on the moon. 📔 Grow Your Career and Business with HubSpot
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Internal linking is a crucial aspect of any website, but it is especially important for ecommerce websites.  Internal linking helps improve the navigation and user experience for your website visitors and can also help improve your website’s search engine optimization (SEO).  This article will discuss the best practices for internally linking pages on ecommerce websites.
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. In the fast-paced world of business, staying ahead of the curve is crucial for success. As businesses continue to navigate an increasingly complex and rapidly changing landscape, the ability to effectively communicate with all stakeholders has
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Opinions expressed by Entrepreneur contributors are their own. LinkedIn SEO is not on the minds of most LinkedIn users. SEO (search engine optimization) is something most leave to their website designers. However, this means that most LinkedIn users here in Europe and elsewhere have not optimised their profile for top-level results, but if your competitors
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