Marketing World News

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. You may think I’m crazy but one of the basics I teach about digital marketing is that it’s just like dating. Actually, marketing in general is like dating, isn’t it? When you’re marketing just about anything,

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Now you can create catalogs of your products and services and share them among your contacts without having

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Few marketing strategies have undergone as much evolution and development as search engine optimization (SEO). It’s been around for about as long as search engines have, but the modern approach is radically different than what people were

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The Swedish furniture store, Ikea , has been involved in the real estate market on a few occasions, this time announcing that it will rent a

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. User empathy helps put the customer at the very center of everything a business does, creating better products, memorable brands and companies that last.  Empathy is the ability to step into users’ shoes, see a company product through

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. This story originally appeared on Premo The holiday season is traditionally one of the best for business and commercial sales. In Latin America, these dates not

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The Gen Z generation is on the cusp of becoming the most powerful and influential generation in history. While some marketers might be tempted to view them as a fickle bunch, there is no denying that they

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. While PR is not, and will likely never be, an exact science, there are certain metrics commonly used in measuring its results. These key performance indicators (KPIs) are vitally important, and should also reflect the brand’s

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Much like food and fashion, e-commerce marketing is heavily impacted by trends. New, click-worthy ways to catch customers’ attention crop up all the time, and taking notice of which methods are relevant to your brand is

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. More often than not, growing businesses use sales and marketing efforts to drive their revenues. Marketing basically uses advertising and other techniques to bring leads into the business. Your sales team either closes the leads handed