SEO

In 7 useful Excel formulas and functions for PPC, I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an analytical approach to search marketing. My “weapon of choice” for manipulating search data is Excel and one of my favorite features
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Looking to take the next step in your next search marketing career? Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we’ve shared in previous weeks that are still open. Are you looking to hire? Submit your job listing here for free. Please
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Apple is currently holding discussions with advertising partners and MLS sponsors with the plan to launch next February. The push for more ad space. Apple has been pushing aggressively lately to generate more demand and ad space for advertisers. A deal with the MLS. Apple recently closed a 10-year deal to air MLS games in
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Online purchasing is booming. During the last five years, the marketplace has grown exponentially as a share of global retail revenue. Consumers are online, and their expectations are shifting. They’re looking for shopping experiences personalized to their wants and needs. Brands that deliver real-life experiences through rich media–shoppable videos, real-time customization, user-generated content and more–will
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The new app will allow BigCommerce users to create shopping ad campaigns on Snapchat. The app was launched in the US and will extend to additional markets sometime next year. How it works. Brands and advertisers can optimize campaigns using the Snap Pixel to track conversions and measure results, view and analyze campaign performance across all ad
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The Media Rating Council (MRC), has just given Facebook’s parent company Meta accreditation for their brand-safety efforts on Facebook In-Stream Video and Instant Articles in desktop, mobile web and mobile in-app.  This accreditation is of Meta’s Partner Monetization Policies, Content Monetization Policies and associated content-level brand safety and suitability controls for the placements mentioned above. What is the MRC.
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What is the greatest skill in SEO? If you believe this tweet, it’s patience. Although patience is a great answer, I would never say there is a “greatest” SEO skill. Why? Because SEO requires various hard skills (things you can learn or be taught) and soft skills (how you work and interact with others) to
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Google advertisers can now advertise on podcasts. Yep, announced today, “advertisers can now align their ads with podcast content globally. Simply create an audio or video campaign and select “Podcast” as a placement.” Why we care. Last month we reported on three new audio, shopping, and streaming features available to YouTube advertisers. Today advertisers can
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The new ad creation process has advertisers first enter an objective; either reach, engage, or maximize sales. That first initial choice informs the available options and recommendations made downstream in the campaign creation. Instacart says that “by minimizing the choices you have to make when creating campaigns this new framework streamlines the process. It also
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In this in-depth report, Shopper Approved covers the many forms of USC and its benefits, the various tools to generate and distribute UGC, and how it works to improve online visibility in search results. See why Google and shoppers prefer the authenticity and trustworthiness of UGC. And why it improves SEO and conversions rates, including:
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