Opinions expressed by Entrepreneur contributors are their own. ChatGPT is a game-changer for marketers, particularly those working in digital PR. This innovative language model, created by OpenAI, has completely transformed the way I approach my work. As someone with years of experience in the industry, I can confidently say that ChatGPT is one of the
Month: August 2023
Is LinkedIn the new Tinder? While many of its 930 million members use the networking site for professional purposes, some see it as a way to hit on women, according to a new survey. But this isn’t going over well with many female users who rely on the site for drumming up business, making contacts,
Opinions expressed by Entrepreneur contributors are their own. Digital marketing in 2023 is like navigating through uncharted waters. With global digital ad spending projected to reach $626 billion by year’s end, cutting through the noise and making an impact is more crucial than ever. The catch? It’s not about what you spend but how well
Opinions expressed by Entrepreneur contributors are their own. While many are fleeing from artificial intelligence tools like ChatGPT, saying it’s the doom of our existence and will steal jobs, the wise are embracing it. This sentiment is especially true for digital marketers and blog writers. Blogs are a crucial part of crushing top rankings and
Are Google’s AI-generated summaries in their Search Generative Experience (SGE) interface unfairly stealing clicks from the website publishers who originally created those answers? This is the question everyone in SEO and digital marketing has been asking for a couple of months now. With Google’s latest update displaying links to SGE’s sources more prominently, now seems
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Zippia reports that 60% to 80% of business revenue is derived from advertising. With such a high return
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. With an impressive count of over 100 million users amassed in just five days, there’s no question that Threads was able to profoundly shake the social media space when it launched. Indeed, its ties to Mark
Opinions expressed by Entrepreneur contributors are their own. Models are essential — having worked in the fashion industry, I know it’s a cutthroat sector of work. Most importantly, I understand the importance of humanizing a brand using real people. Authenticity was always critical to the success of both models and brands, and it’s become even
TikTok is trialling a new ad-targeting tool that reportedly offers improved data privacy protection. PrivacyGo operates like a data clean room, where separate parties can input multiple sets of data and find commonalities without sharing the original source. Why we care. If PrivacyGo works as expected, this tool will provide marketers with deeper insights into
If you are looking to build a successful business with a strong brand, then join our next Entrepreneur+ Subscribers-Only Call on Thursday, August 10 at 3 PM ET with famous musicians (one from the rock band Incubus) Mike Einziger & Ann Marie Simpson-Einziger. Mike & Ann Marie will share what they learned to adapt their
Opinions expressed by Entrepreneur contributors are their own. Contrary to prevailing storytelling that it just arrived in the waning months of 2022, artificial intelligence has been around for decades. I won’t bore you with the entire history (though it’s summarized well in this article); suffice it to say that it has played a significant role
When Elvis went into the army for two years in 1958, this ingenious marketing strategy helped keep his brand and business alive. Elvis’ Manager created an ingenious way to make money off of the negative perception of his artist. Was this a genius move by Elvis? Let us know your thoughts in the comments! 📔
Opinions expressed by Entrepreneur contributors are their own. Welcome to the new, new thing. Some say it’s the new television or radio. Some say it is the new out-of-home experience. Others call it the new way to experience a brand. There is certainly no shortage of steroid-injected, turbo-charged descriptions for this amazing, revolutionary technology. So,
Google has released a Responsive Search Ads guide to help marketers improve their campaign performance. The new RSA guide includes Google’s advice and information on how: To write ads for maximum conversions. RSAs use Google AI to generate ad copy. To evaluate a campaign’s effectiveness. Why we care. You may find this guide to be
Opinions expressed by Entrepreneur contributors are their own. “I don’t need a personal branding agency. My marketing team will work on my personal brand.” I have heard this statement from so many CEOs, that it is time to share my thoughts. At the risk of hurting feelings, please allow me to be blunt: Your marketing