Opinions expressed by Entrepreneur contributors are their own. Pick up any guide to brand messaging, digital or analog, small-business-focused or addressed to multinational conglomerates, and you can be sure to find reminders to be consistent. Consistency and clarity are the keys to effective brand messaging, But is brand messaging an art, a craft or a
Month: August 2023
Here’s one way to lock in your reputation as the gold standard…To ring in its 75th year in business, Rhodes built 75 of its MK8/75AE limited-edition electric pianos adorned with gold-plated controllers. The line marries the classic look of their signature pianos with a special dark matte finish, high-tech internal components, and the flashiest volume
In this short, Tory talks the importance of a tagline. Wheaties was a failing brand before leverage one simple jingle. This jingle saved the brand and made it famous to what it is today. Have a marketing story you’d love us to break down? Let us know in the comments! 📔 Grow Your Career and
Opinions expressed by Entrepreneur contributors are their own. Why is Panera Bread on TikTok? Social media makes it easy for consumers to feel connected to the companies they love most. This means the idea of a faceless business is likely on the path to becoming obsolete. Panera understands something more people are beginning to realize:
X, formerly Twitter, has had a turbulent year since Elon Musk’s acquisition of the platform in 2022 — marked by advertising decline, user dissatisfaction with changes, and the emergence of Threads, a similar competitor from Meta. Now, Musk is acknowledging that X “may fail” amid the constant changes and obstacles. “The sad truth is that
Opinions expressed by Entrepreneur contributors are their own. A well-designed call to action (CTA) can transform mere observers into active participants, guiding them towards desired actions ranging from purchasing to subscribing to a newsletter. In this era of ever-evolving user preferences and dynamic online landscapes, mastering the science behind CTAs is a key component of
Opinions expressed by Entrepreneur contributors are their own. I had a conversation with a robot recently, and I have to admit, it wasn’t half bad. Like most consumers, I typically dread automated interactions when I call for customer support, but on this occasion, the bot was surprisingly helpful and my issue was resolved before the
Opinions expressed by Entrepreneur contributors are their own. No beating around the bush here. Entrepreneurship is a cutthroat realm where the bold thrive. You’ll fade into oblivion if you’re not unabashedly showcasing your unique capabilities, hollering about your achievements, and creating your limelight. So, my audacious comrades, it’s time we plunge into the captivating chaos
Opinions expressed by Entrepreneur contributors are their own. This story originally appeared on Readwrite.com With an estimated 328 million terabytes of data created each day, it can be difficult for brands to find unique ways to reach and be remembered by potential customers. But brands have a greater chance of making a lasting connection if
Opinions expressed by Entrepreneur contributors are their own. The Little Mermaid, a live remake of the original 1989 Disney animated classic, was released at the start of the summer with a bang. The big-budget live-action remake passed what the original film generated, making more than $550 million in ticket sales at the worldwide box office.
Opinions expressed by Entrepreneur contributors are their own. In the U.S., many equate sailing with wealth, weather, and whiteness. Because of this perception, some see the sport as a niche. But Sail Grand Prix chief content officer Melissa Lawton has a different perspective. “Every country has a product that is considered niche but is huge
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. For many small businesses, a blog is one of the best marketing and communication avenues. Blogs are much
New York City officials are working to curb the dangerous practice of “subway surfing,” where people climb onto the roofs of moving subway cars, following a surge in accidental deaths, NPR reported. The practice continues to gain popularity because of TikTok and other social media apps, and officials have repeatedly asked these platforms to remove
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