Who would have ever thought that cheese boards could earn you $1 million? But that’s exactly what happened to Monisha Mirsa, who grew her side hustle charcuterie board business, BoardsbyMo, to $1 million in revenue in just three years. Mirsa now runs the business full-time with a team of 7 employees. She recently appeared on
Month: August 2023
Opinions expressed by Entrepreneur contributors are their own. We’re all being asked to deliver bigger, better results with less investment. A friend of mine who’s a marketing leader at a B2B fintech told me last week that her company slashed her budget by 40% — but kept targets the same. Sadly, she’s not alone. As
Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs are always on the hunt for effective lead-generation methods and ways to foster meaningful business relationships. One platform consistently rises to the challenge: LinkedIn. With its vast network of over 750 million professionals around the globe, LinkedIn has transformed networking for the digital era, providing an
In the words of hip-hop icon Drake, “If you are reading this, it’s too late.” A year after a Yankees fan inspired shock and awe (and gag reflexes) by using a hollowed-out hot dog as a straw for his ballpark beer, Oscar Mayer is swinging for the fences by offering free hot dog straws to
How to Build a Brand – 10 Tips to Get Started https://www.marketing360.com/ 1 – Pick a name, easy to spell, easy to remember, domain available, social handles available 2 – Buy domain and secure social handles 3 – Trademark your name 4 – Pick a tagline, write one paragraph elevator pitch 5 – Establish your
Microsoft told us that we should expect Bing Chat data in Bing Webmaster Tools by May 2023, well, we are now a few months after that deadline and we still do not have any Bing Chat data in Bing Webmaster Tools. In fact, Bing has been talking about this feature since February and guess what, now
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. In an age where the pixelated glow of digital screens seems to permeate every aspect of our lives, it might be easy to underestimate the enduring allure of a different kind of screen: the television (TV).
Opinions expressed by Entrepreneur contributors are their own. There’s little doubt about what brand reputation means to your business and your bottom line. In fact, how people size up your image and, ultimately, connect with your brand, whether online or in-person, is more important than ever. It often takes years to build an image that
Opinions expressed by Entrepreneur contributors are their own. Are you seeking to foster growth and achieve better results for your business this year? In a world where customer expectations are rapidly evolving, the importance of creating a customer-centric culture cannot be overstated. One of the most effective strategies in this pursuit is the implementation of
Opinions expressed by Entrepreneur contributors are their own. Pick up any guide to brand messaging, digital or analog, small-business-focused or addressed to multinational conglomerates, and you can be sure to find reminders to be consistent. Consistency and clarity are the keys to effective brand messaging, But is brand messaging an art, a craft or a
Here’s one way to lock in your reputation as the gold standard…To ring in its 75th year in business, Rhodes built 75 of its MK8/75AE limited-edition electric pianos adorned with gold-plated controllers. The line marries the classic look of their signature pianos with a special dark matte finish, high-tech internal components, and the flashiest volume
In this short, Tory talks the importance of a tagline. Wheaties was a failing brand before leverage one simple jingle. This jingle saved the brand and made it famous to what it is today. Have a marketing story you’d love us to break down? Let us know in the comments! 📔 Grow Your Career and
YouTube has confirmed that it is trialling a redesigned, smaller ‘Skip Ads’ button. The CTA button’s new look features: Smaller text A background with reduced opacity A curved border No capital letters in the word ‘Ads’ Here is a preview of the new button: In comparison to the older version: What has YouTube said? A
Opinions expressed by Entrepreneur contributors are their own. Why is Panera Bread on TikTok? Social media makes it easy for consumers to feel connected to the companies they love most. This means the idea of a faceless business is likely on the path to becoming obsolete. Panera understands something more people are beginning to realize:
X, formerly Twitter, has had a turbulent year since Elon Musk’s acquisition of the platform in 2022 — marked by advertising decline, user dissatisfaction with changes, and the emergence of Threads, a similar competitor from Meta. Now, Musk is acknowledging that X “may fail” amid the constant changes and obstacles. “The sad truth is that
Opinions expressed by Entrepreneur contributors are their own. A well-designed call to action (CTA) can transform mere observers into active participants, guiding them towards desired actions ranging from purchasing to subscribing to a newsletter. In this era of ever-evolving user preferences and dynamic online landscapes, mastering the science behind CTAs is a key component of
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