Marketing 360

How To Use Gift Cards to Boost Holiday Sales and Profits

Looking for an incredibly valuable addition to any business looking to gain an edge this season? Look no further!

In 1995 a game changing product was introduced – the gift card. And in a little over 23 years they’ve become one of the most valuable sales tools in a businesses arsenal.

For more than 11 years in a row gift cards have been the most requested holiday gift, and with 60% of consumers saying they would prefer to receive a gift card than any other gift it’s easy to see why. Gift cards are easy to use, reduce returned inventory, and ensure the consumer is able to get exactly what they want, when they want.

Even better, 72% of people who use gift cards spend 20% MORE than the total value of the gift card, resulting in a net increase for you! With the average value of a gift card hovering around $45 that means consumers will spend approximately $57 in your store.

Offering gift cards, especially during the holiday season is a no-brainer for any business. And we make it easy! Whether you’re just getting started or you need to restock your supplies just call Marketing 360 Payments at 970-658-3329 or go to to get started.

Thanks for watching, and happy marketing!

#giftcard #marketing #smallbusinessmarketing

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