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Month: July 2022
Opinions expressed by Entrepreneur contributors are their own. As former Netscape CEO Jim Barksdale famously said, “There are only two ways to make money in business: One is to bundle; the other is unbundle.” Ever since the concept of search engine optimization (SEO) became a thing a little over 20 years ago, marketing agencies have
Opinions expressed by Entrepreneur contributors are their own. For every 100 new products that come to the market each year, 95 of them will fail. But how do you make sure your product succeeds? The truth is that the e-learning market is huge. In 2019, it was sized at almost $200 billion USD, and by
Opinions expressed by Entrepreneur contributors are their own. More than 300 billion emails are sent daily. That’s 300 billion emails for a global population of over 7 billion humans. If you haven’t already considered email marketing for your new startup, then you need to start now. One of the most positive aspects about email marketing
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Opinions expressed by Entrepreneur contributors are their own. Will Elon Musk buy Twitter? Will Twitter allow more free speech? Maybe those are interesting questions to discuss at a dinner party. But these issues aren’t of much interest to businesses. In fact, Twitter really isn’t a great place for most small businesses. Why? A recent report
Opinions expressed by Entrepreneur contributors are their own. Why does a business or organization need to rebrand? Rebranding is a process whereby a business or organization changes its name, logo, identity and image. There are many reasons why a company might choose to undergo a rebrand. A brand may have become stale and no longer
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Opinions expressed by Entrepreneur contributors are their own. There’s plenty of startup marketing you should do for free — like brand building on social media, gaining website traffic through organic search, earning media coverage, getting online reviews on major platforms and simply talking to as many customers as you can. Once you’ve done that and
Opinions expressed by Entrepreneur contributors are their own. Marketing can mean different things to different people, and how someone defines it often has a lot to do with their personal and professional experience. Those of us who have made our careers in marketing have a unique perspective, but even as professionals, we each view the
Opinions expressed by Entrepreneur contributors are their own. Did you know that 61% of consumers prefer to be contacted by companies through email? Millennials will do nothing to slow that down. With an average of 6.4 hours a day, they’re using email more than any other age group. The potential to reach and convert them
A website with no visitors isn’t really a website at all. Today I’m going to break down how to get your first 1000 visitors with SEO and content marketing. RESOURCES & LINKS: ____________________________________________ HelloBar: https://www.hellobar.com/ MobileMonkey: https://mobilemonkey.com/ Jarvis: https://www.jarvis.ai/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ So step 1, do keyword research for high and low search volume keywords.
Opinions expressed by Entrepreneur contributors are their own. I was thrilled to talk with David Siegel, CEO of Meetup, the leading platform for finding and building local communities, for my recent episode of How Success Happens. David Siegel, CEO of Meetup Stepping in to take over as the CEO of an established tech company with
Opinions expressed by Entrepreneur contributors are their own. Content marketing is bound to keep expanding as businesses continue to make the most of it to grow their brand. Even more promising is how data has become valuable in content marketing as technology keeps experiencing advancement. But, what is data-driven content marketing? Data-driven content marketing is
Opinions expressed by Entrepreneur contributors are their own. This will sound like an exaggeration, but it’s not: When it comes to advertising and the internet, user experience is the biggest opportunity that stands before us. In the last 20 years, we have seen the rise of a new medium that allows almost limitless new ways