Month: February 2022

Opinions expressed by Entrepreneur contributors are their own. In this tech market, it can be difficult for leaders to stand out from the crowd. Your company’s success depends on how deliberately you can differentiate your offering from that of the competition.  Successfully differentiated B2B high tech businesses consistently develop unique products, services and customer experiences. They focus on
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Opinions expressed by Entrepreneur contributors are their own. On LinkedIn, you often connect with people you have never met in real life. For some with an old-school mentality towards networking, this can be off-putting, but it’s quickly become the norm in many business circles. Sixty-one percent of professionals agree that digital networking leads to career growth.
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Opinions expressed by Entrepreneur contributors are their own. A cursory Google search for “2022 Franchising Trade Shows” reveals dozens of different expos and conventions and exhibits happening over the next few months. For franchise brands, trade shows should be viewed as “target-rich” environments, as the majority of attendees – sometimes more than 10,000 of them
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Smart Pages, Microsoft’s free website building service, is available to all US-based small and medium-sized businesses, the company announced Wednesday. Microsoft has also added new features to the service, including video embeds, text suggestions, integration with Bing Maps and an updated Social Posts section. Why we care. Far too many SMBs operate with just a
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Opinions expressed by Entrepreneur contributors are their own. If you’re only in contact with current customers about YOUR services, you might be missing out on a whole lot of profit. You’re also leaving a huge segment of your clients underserved. The good news is that this can be quickly fixed by using affiliate marketing via email.  This
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Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. The consumer packaged goods (CPG)
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On Monday, Texas attorney general Ken Paxton filed a lawsuit against Meta, formerly Facebook, for capturing and using the biometric data of Texans without properly obtaining their informed consent. Meta’s alleged actions are against Texas CUBI restrictions, which require Meta to get informed consent before obtaining data like facial geometry. SOPA Images | Getty Images “By this
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Opinions expressed by Entrepreneur contributors are their own. Many startup leaders think that the more money they feed into their marketing budgets, the faster they’ll gain traction. For B2B companies, however, nothing could be further from the truth. A 2021 CB Insights study found that nearly 4 in 10 organizations hit rock bottom because they either outran their
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Now more than ever, customers seek out information about your business online. If you don’t offer the experience your customer is looking for, your reputation may be at stake. Discover how A&W Restaurants achieved a 25% increase in 5-star reviews on Google in six months and how you can achieve similar results or more. To
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Opinions expressed by Entrepreneur contributors are their own. The past two years have shown a major increase in the amount of money allocated to digital marketing and communications, which has created challenges for senior-level marketers who have not been able to keep up with the changing times. The speed at which new techniques in digital
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