Apple’s iOS15 update will have a big impact on email marketing. With new features like Mail Privacy Protection, marketers are going to have their work cut out for them when it comes to updating their campaigns. In this video, I’ll go over how these changes might affect your inbox and what you can do about it!
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Video chapters:
00:00 Intro
00:25 What is Mail Privacy Protection?
00:54 How It’ll Affect Marketers
01:08 Sad Mail Man
01:13 The Power of The Opt-In
01:35 App Tracking Transparency
01:49 “We don’t need email marketing”
02:11 The Power of SMS
02:49 30 SMS Templates for Marketing
02:53 The New Importance of Website Traffic
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