Keeping up with the trends in the marketing industry is challenging, especially with paid marketing. Paid marketing includes any marketing material that you pay to place. Think of social media ads and sponsored content, for example.
Top Paid Marketing Trends:
1. Programmatic buying for traditional media, like television, speakers, and in-home tablets.
2. Automation in paid marketing.
3. Growing numbers of platforms that are becoming pay-to-play, like Tik Tok.
4. Video in advertising
5. Customer Lifetime Value Modeling
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