Sean Cotton is the president and co-founder of Coegi, an all-in-one premium marketing partner for media professionals seeking a streamlined way to leverage programmatic and social solutions. Coegi enables marketers to become digital heroes among co-workers and clients by empowering them with best-in-class strategies, technologies, and expertise through simplified partnerships. Sean is a veteran digital
Month: July 2021
Dr Anjali Subburaj is digital commerce chief architect at Mars. Subburaj earned her doctorate in physics and became a researcher and lecturer in physics at University of Mumbai before emigrating to the UK 1999. After changing career and starting in an IT support role, she learned to code in Java and C#, became a consultant,
April 21, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. People have been reading more marketing emails in the past year. No less than 78 percent of marketers say they’ve seen an increase in engagement over the last 12 months. Now is the time for you to make the most of
July 5, 2021 5 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Putting the customer at the center of the business today is more than a phrase; It is a comprehensive strategy that any company
July 5, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. How would you describe SEO as a concept? Some might call SEO a necessary evil, describing a constant uphill battle against updates and algorithms. Others might say SEO is obsolete, citing Google’s shift to Natural Language Processing and hatred of over-optimized
March 25, 2021 9 min read Opinions expressed by Entrepreneur contributors are their own. Have you seen those successful entrepreneurs live streaming with confidence and thought, “I wish I could have the courage to do it too?” Connecting to your audience personally works for most entrepreneurs, but it is a must if you are a coach, consultant or
May 7, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. The advance of the internet has democratized admission to the world of entrepreneurship. From virtually anywhere in the world (provided internet access), makers can launch real, viable businesses capable of generating millions of dollars a year. While technology has lowered the
Bonnie Crater is president and CEO at Full Circle Insights. Prior to joining Full Circle Insights, Bonnie Crater was a five-time vice president of marketing and executive at many software companies in Silicon Valley. Bonnie held vice president and senior vice president roles at Genesys, Netscape, Network Computer Inc., salesforce.com, Stratify, Realization, and VoiceObjects (now
A former journalist and features writer, Carrie made the move into digital marketing six years ago and has since gone on to create compelling content for some of the UK’s leading brands. Head of content at The Bigger Boat, Carrie manages the company’s content marketing offering, using her lifelong passion for the written word to
January 10, 2020 14 min read Opinions expressed by Entrepreneur contributors are their own. Whether you’re looking to make some fast cash, or you’re after long-term, more sustainable income-producing results, there are certainly ways you can make money online today. The truth is that making money online isn’t as difficult as most make it out to
In this video I’m going to share with you how I write a blog post – from start to finish. Have you read any one of my blog posts and found that they all follow a similar format? And it’s not out of a coincidence. It’s for a reason. Because that formula helps me generate
Management tools are key for staying organized and not becoming overwhelmed by all of your brilliant podcast ideas. July 4, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs need to stay organized. Your podcast also needs to be organized. Thankfully, many software options can make life easier for business owners
Searchmetrics crawled over 2 million URLs, crunched the numbers, and performed correlation analysis across the top 20 organic Google search positions to get a sense of how websites were performing before the Google Core Web Vitals Update. As well as the 3 Core Web Vitals, they looked at 12 additional related ranking signals to offer
July 4, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. Technology is an engine of change that has slowly but surely transformed the world, down to the smallest facets of daily lives. It drives new needs, creates new patterns, and replaces older norms with newer ones. And advertising is one of
These four aspects of TikTok set it apart from other social media platforms. July 3, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. I’ve been knee-deep in the social media industry since the beginning. I watched Instagram launch as a simple photo-sharing app then snowball into the second most popular social media
July 3, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Clubhouse burst onto the screen in 2020 and found immediate relevance due in part to the lockdowns implemented worldwide due to Covid-19. I tried to get on but had little luck until one of my Facebook friends mentioned he had a few
July 3, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. In recent years, the word authenticity has become the smart marketer’s approach to building customer loyalty, and with good reason. The truth is — people are fed up with companies churning out perfectly polished brand images, well-crafted press releases, and corporate
In its first application, Google’s Multitask Unified Model (MUM) technology enabled the search engine to identify more than 800 variations of vaccine names in over 50 languages in a matter of seconds, the company announced in a blog post on Tuesday. Examples of search results for vaccines, powered by Google’s MUM. Image: Google. What is