Opinions expressed by Entrepreneur contributors are their own. In today’s era of transparency across the web, consumers are gaining more access to the facts and opinions of businesses. From social media channels to the ecommerce realm, there is a plethora of information to digest — and consumers make informed decisions based on this data. The
Opinions expressed by Entrepreneur contributors are their own. Raise your hand if this is you: You hired not just one, but two, three or even four marketing agencies only to find yourself right back where you started. Every time, you’re out of thousands of dollars and building further resentment towards marketing agencies. Well … you’re
Frustrated by the state of our online political discourse after the 2016 election? Are you afraid to show yourself on Facebook after one too many arguments with friends and relatives? Try multiplying that by millions of people. ???? Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses ???? Favorite Free Certification Courses: • Social Media
Opinions expressed by Entrepreneur contributors are their own. Instagram, which simply began as a photo-sharing app, has evolved into a powerful digital marketing tool, thanks to brands and influencers using it to reach a wider target audience. Today, Instagram has more than a billion active users per month. Approximately 80% of these users follow a
Opinions expressed by Entrepreneur contributors are their own. Once someone gets a taste of what you create, are they hungry for more? Creating and consuming great content is no different than creating and consuming a delicious, healthy meal. They both have a direct impact on our mental and physical health. Creators, like chefs, must understand
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Copywriting may sound easy. It’s just talking about your product, right? Well, it’s a lot more complicated than
Instagram users who recently opened the app may have thought they were in the wrong place — because, well, the platform’s new interface looks very similar to TikTok‘s. Instagram’s new full-screen feed version, which is still in its testing phase and only available to a small percentage of users, has received criticism from the start,
Oberon Sinclair, “Queen of Kale” and founder of creative agency My Young Auntie, once had a caller that few ever will: the BBC. We want to follow you around and do a documentary on you. Her immediate response? Oh, God no. Courtesy of My Young Auntie But the broadcasting company’s interest in her was hardly
SEO’s tough and usually requires a big team. Wouldn’t it be great if there was a way to do SEO, when you’re a solo entrepreneur? Look, there is. Today I’m going to break down a realistic approach to SEO for busy solo entrepreneurs. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ If you don’t have a
Opinions expressed by Entrepreneur contributors are their own. Active Instagram users and influencers can earn thousands of dollars per post. But some users struggle to see their follower count grow each day. Indeed, Instagrammers want to sign big, sponsored deals that can help them put in their bank account, eat the best-looking food or travel
Opinions expressed by Entrepreneur contributors are their own. Mention digital marketing and, within minutes, buzzwords like search engine optimization (SEO) and content marketing will be mentioned. Both are more than buzzwords. They are integral parts of successful digital marketing for most current brands. Chances are, if you are running a business that uses digital marketing,
Opinions expressed by Entrepreneur contributors are their own. What is social selling and what makes a great strategy for it? Social selling is a special approach to present-day lead generation. This approach is a vital part of creating relationships, cultivating trust and engaging with your target customers to increase sales. You need to use social
Opinions expressed by Entrepreneur contributors are their own. Mistakes are inevitable when building a startup. That’s okay, so long as you learn from them and bounce back better. But if you make the following startup marketing mistakes, you may not get the chance: 1. Spending money on marketing before you have product-market fit “Product-market fit”
The four best digital marketing careers to pursue in 2022 and beyond. 20 years ago, I launched myself into a career path that no one even knew existed. I was still in college, but landed my first client completely unintentionally at first. Little did I know how far that first step would take me. RESOURCES
Here are 15 highly effective marketing phrases at both getting you rolling as a marketer, but also at engaging your target audience—resulting in more leads and sales! 1- Imagine life with ____ 2 – We challenge you to find a _____ 3 – All we’re asking is ____ 4 – It’s time for _____ 5
Most people realize that there’s more than meets the eye on social media, but for some younger users, the inability to make that distinction is having serious consequences. Facebook parent company Meta Inc, which also owns Instagram, has been accused of knowing just how detrimental those effects can be. On Monday, the families of two
Opinions expressed by Entrepreneur contributors are their own. If you’d told me marketing was the most important skill for successful entrepreneurship even ten years ago, I would have laughed in your face. However, over a decade of my own entrepreneurial ups (and major downs), alongside advising thousands of client businesses from zero to profitability, I’ve