SEO

This coming Tuesday, July 20, 2021, Google will be discontinuing the ability for those with verified knowledge panels to use Google Posts. To be clear, this does not impact the local Google Posts you manage within Google My Business, but rather only impacts the verified knowledge panels. The notice. Google has been emailing those who
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For the most part, search engines have operated the same way for the last two decades. They’ve improved at determining intent, providing relevant results and incorporating different verticals (like image, video or local search), but the premise remains the same: input a text query and the search engine will return a mix of organic links,
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John Mueller, a Google Search Relations Advocate, confirmed this morning that the search company changed how it handles soft 404 detection and classifications. The change is that now Google looks at each page by device and potentially can assign the soft 404 classification differently across the same URL on mobile versus desktop. What are soft
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In its first application, Google’s Multitask Unified Model (MUM) technology enabled the search engine to identify more than 800 variations of vaccine names in over 50 languages in a matter of seconds, the company announced in a blog post on Tuesday. Examples of search results for vaccines, powered by Google’s MUM. Image: Google. What is
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The Google July 2021 core update is now rolling out, today July 1, 2021. This update will take about one to two weeks to fully roll out. Google said on the Search Liaison account “the July 2021 Core Update, previously announced, is now rolling out.” “These typically take 1-2 weeks to finish,” Google added. We
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The competition for site traffic, users’ attention and trust is constantly intensifying, and now, people have more choice than ever about where they can go to find the information or products they’re looking for. That’s why search engines like Google are emphasizing expertise, authoritativeness and trustworthiness (E-A-T) as a measure of content relevance and quality.
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