SEO

Google has announced yet another Search update they’re calling a “spam update.” The spam update runs today, and Google said it will also officially “conclude today.” The company also said it will once again run another spam update next week and will inform us when that update has started and concluded. These updates are one-day

Google Merchant Center has a new policy named “Inaccurate availability” that is caused “due to inconsistent availability between the landing page and checkout pages on your website,” the company said. This policy replaces the existing “Delivery issues” policy violation and goes into place on September 1, 2021. What is the inaccurate availability policy. Google explained

Shopify now allows site owners to edit their robots.txt files, Shopify CEO Tobi Lutke announced via Twitter on Friday. For Shopify sites, the robots.txt file can be edited through the robots.txt.liquid theme template. Why we care Robots.txt files tell search engines which pages of your site they can access. While this is a basic feature,

The Google June 2021 core update that began rolling out on June 2nd has finished rolling out on June 12th, the company just announced on Twitter. The announcement. Google said “The June 2021 Core Update rollout is complete as of June 12, 2021.” The June 2021 Core Update rollout is complete as of June 12,

Search engine optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. The average top blog, the company found, “gets 66.47% of its traffic from search, of which 99.77% is organic and only 0.23% is paid.” But

Google has confirmed that it made a change to show a maximum of two FAQ rich results per search result snippet in its search results. Previously, Google would show several FAQ rich results but over the past couple of days, SEOs began to notice Google limiting them to two. What are rich result FAQs. Web

Search Engine Land’s SEO Periodic Table is a mainstay in the search marketing industry. The first Periodic Table of SEO debuted in 2011, and this year, on the Periodic Table’s 10th anniversary, we have on that we believe is better than ever. Along with the traditional SEO success factors and list of search marketing toxins

Google has started to test showing an article carousel beneath the knowledge panels for some authors and journalist searches, Google announced today. This is a limited beta, only works on a limited number of U.S. mobile search for some English-language journalists. What it looks like. Here is a GIF Google shared of this feature in action:

Google is now rolling out the page experience update, Google said the rollout is happening very slowly and will take place through the end of August 2021. The announcement. Google said on Twitter “the page experience update is now slowly rolling out (Top Stories will begin using this new signal by Thursday). It will be

Starting in June, page experience will become part of Google’s ranking algorithm alongside other search metrics to measure and rank the overall responsiveness and experience of websites surfacing in its search results. This means that more than ever before, page experience will be front and center in the race for Google’s top spot – if you

“In response to Times articles, the search giant is changing its algorithm, part of a major shift in how Google polices harmful content,” the New York Times said in its article “Google Seeks to Break Vicious Cycle of Online Slander,” published on Thursday. With what we’re referring to as the “predatory sites algorithm,” the company

Google’s mobile page experience ranking factor, originally thought to be part of May’s Core Ranking Update, will be rolling out in a matter of days. Are you ready? If not take heart. There are several weeks reserved for observation and adjustment: “Page experience won’t play its full role as part of those systems until the

On June 2nd, Google began rolling out the June 2021 core update. Early data seems to show the rollout was mostly felt a few days after it began rolling out, but as Google has said, it can take up to two weeks to fully roll out. Based on everything we have seen so far this update

If you check your core web vitals report within Google Search Console (check here) you may see an improvement to your cumulative layout shift (CLS) metrics. Google made an update in April to lower the threshold of what it takes to get a “good” green score on that metric and now, as of June 1st,

In April, Google added regular expression filtering support to some of the Search Console reports. The issue was, it only let you filter on positive matches, not exclude negative matches. Today, Google announced you can now perform negative matches using regular expressions (regex) in the performance report in Google Search Console. The announcement. Google said

We know our audience is made up of talented SEOs, which is why we’re very excited to announce that we are looking for an experienced content and SEO manager to work on Third Door Media’s flagship brands MarTech and Search Engine Land. Specifically, we are looking for someone who can help us grow our audience

Danny Sullivan of Google has announced a new broad core update has begun rolling out – this one named the June 2021 Core Update. Google added that we should also expect another update next month named the July 2021 Core Update. Historically, Google has released a core Google algorithm update every few months or so. It has

Google has published more details on its transparency policies around Google News for publishers. This has come a few months after Google quietly published new manual actions for Google News and Google Discover content policies. Google “considers what types of information an ordinary person might find helpful if they want to assess a site’s credibility”