SEO

“Content has become the primary tool that we use to create a dialogue with our prospects and to cultivate relationships with our customers online,” said Stephen Rahal, director of product marketing at Coveo, at SMX Next. “That content must be relevant and valuable. It also must be interactive to win their attention and draw them
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A new podcast episode has caught the attention of Danny Sullivan, Google’s search liaison. Via Twitter, Sullivan called out the host (a politician who made an unsuccessful run for president in 2020) and his guest (a professor) for badly misunderstanding how personalization works in Google search. Ramesh Srinivasan, a UCLA professor and author of books
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SMX Advanced, the premier conference for experienced senior-level search marketers, returns virtually this year on June 14-15. As always, the educational event program will cover the most advanced and timely search topics in both PPC and SEO. For the SEO track, we’re looking for session pitches on several different topics, including: How UX, SEO and
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Links are one of the primary ways Google and other search engines understand and rank websites. Crawlers and bots follow links from external sites to your web property and then trace the internal links on your site, measuring the “flow” of ranking signals and attributing them to sites accordingly. “Link flow goes by many names,”
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“Migration is a burden that we all have with websites,” said SEO industry leader Bruce Clay at SMX Next. “We have to upgrade them periodically. A stale or an out-of-date website deteriorates your rankings in the search engines.” “There are all sorts of reasons to do it — maybe you have an e-commerce platform or
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