Digital Marketing

Opinions expressed by Entrepreneur contributors are their own. I’ve been hearing frustrated entrepreneurs and freelance publicists lament for weeks: “Getting media exposure for my brands has been tough!” From the rise of influencers to the consolidation and collapse of media outlets, the past two years dramatically altered the public-relations and digital-marketing landscape, making earned media, even for the most
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Opinions expressed by Entrepreneur contributors are their own. Let’s place a bet. Currently, 55 percent of small business owners are planning on investing more in their digital marketing strategies. It’s unclear what percentage of businesses owners are already investing in digital marketing, since this is a broad concept that’s difficult to precisely define. But let’s assume
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Opinions expressed by Entrepreneur contributors are their own. Amid rapidly changing technology, many people still associate artificial intelligence (AI) with science-fiction dystopias. But in reality, AI has become an integral part of our daily lives. We now rely on search-engine algorithms and digital assistants like Alexa and Siri for almost everything, including ordering a taxi or
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Opinions expressed by Entrepreneur contributors are their own. When entrepreneurs think of getting into the media, they often think of magazines, newspapers, TV and radio. But podcasts are a growing, and still often-overlooked, form of media that can dramatically benefit all types of entrepreneurs and experts. According to Buzzsprout, only 22 percent of American adults in the
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Opinions expressed by Entrepreneur contributors are their own. It’s common for entrepreneurs, marketers and other business personalities to espouse the benefits of content marketing. They tell you to put together a great blog, optimize for some SEO keywords and build some links. Over time, they say, you’ll attract more people to your website thanks to
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Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence has the power to transform your business. It can be used for everything from customer service to sales, and it’s easy to implement as well. Artificial intelligence is already being used in some industries, but it’s just starting to become mainstream in small business. Related: What Every
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Opinions expressed by Entrepreneur contributors are their own. It’s safe to say that Covid-19 has had a huge impact on the world. The impact, in most cases, has been negative. Lockdowns, people getting sick, mandatory vaccinations, forced Government spending and more. But is there any upside to this whole mess? One industry that has grown
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Opinions expressed by Entrepreneur contributors are their own. Large corporations might have huge marketing budgets, so they can afford to be a little sloppy about how they spend it. They also have plenty of marketing people who can run around and experiment with the latest fancy marketing idea.  Entrepreneurs? We’re different. We run lean and
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The sales funnel map is part of the customer’s journey. It is composed of digital products intentionally created to encourage your website’s visitors to take specific actions at each stage of the funnel. The actions you want
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