Digital Marketing

Opinions expressed by Entrepreneur contributors are their own. In 2022, everybody is trying to make money off other people’s stupidity. That’s amplified when you bring the virtual world into the conversation.  As the world of NFT — non-fungible tokens — continues to explode, so does the risk of deception and scams.  Fungibility refers to goods and
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Opinions expressed by Entrepreneur contributors are their own. A good SEO strategy is a must-have for any business striving to stand out in search engines. But for the brick-and-mortar outlet that relies on local customers to survive, it’s local SEO that makes all the difference. Why? Because effective local SEO efforts are critical for dominating
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Opinions expressed by Entrepreneur contributors are their own. According to Statista, the global online trading market will increase to an estimated $12.16 billion in 2028. This is from a base of around $8.3 billion in 2020. Yet, reaping its benefits is challenging, especially for small- and medium-sized businesses (SMBs) that compete with behemoth-like market players. Let’s go through the
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Opinions expressed by Entrepreneur contributors are their own. The business landscape is changing rapidly — and not just because of the digital revolution. The world is moving away from a linear build-ship-sell model to an agile build-ship-innovate one, and organizations are increasingly relying on cloud computing. What is digital transformation? Digital transformation is the process of applying
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Opinions expressed by Entrepreneur contributors are their own. The digital ecosystem has been continually changing and expanding, particularly since the pandemic began in 2019. From the minute consumers wake up in the morning, companies are trying to sell to them.  But marketing is shifting away from salesy, static approaches and towards engaging experiences that benefit customers. As a result,
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Opinions expressed by Entrepreneur contributors are their own. If there’s anything I’ve learned as a business leader during the pandemic, it’s the concept of adaptive innovation — creating an agile, collaborative and creative model within your business to meet the needs of your customers. To be truly amenable to adaptive innovation, leaders must also understand the underlying
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Opinions expressed by Entrepreneur contributors are their own. Do you remember the days when collecting and trading baseball cards seemed like the coolest thing to do? Today, those coveted baseball cards and other collectibles have been widely replaced by NFTs, or non-fungible tokens. These tokens are digital pieces of property — assets — that can be bought and sold. In
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Opinions expressed by Entrepreneur contributors are their own. It’s not your imagination: People are quitting their jobs in droves. Nearly 4 million people left their current positions in July alone, and the exodus is just getting started. Economists have dubbed it the Great Resignation of 2021, with up to 40% of workers thinking about leaving their jobs this
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Opinions expressed by Entrepreneur contributors are their own. The metaverse is well on its way to becoming an integral part of e-commerce. Through a series of several technological innovations all operating seamlessly together, the metaverse can allow brands to provide consumers with an unparalleled online shopping experience. Technologies such as NFTs, augmented and virtual reality and online
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