Digital Marketing

Opinions expressed by Entrepreneur contributors are their own. Facebook is in trouble. Social media platforms need constant growth to survive, but Facebook is no longer growing. In fact, it’s losing users. As Facebook’s core platform slowed down, Mark Zuckerberg made the fateful decision to shift focus to the metaverse, going so far as to change

Many franchisors are good at consumer marketing. But they typically struggle to reach a different, equally important audience — potential franchisees. Sasin Paraksa | Shutterstock I’ve spent 15 years in franchise development marketing, and I see this problem repeatedly. Digital marketing strategies are often underbudgeted, or spearheaded by internal point people with limited experience. As

Opinions expressed by Entrepreneur contributors are their own. When I left my job as a consultant in October 2021, I had never made more than $5,000 per month from my business. Courtesy of Clo Bare Money Coach In fact, when I made a plan to leave my 9 to 5, I had an honest conversation

Opinions expressed by Entrepreneur contributors are their own. Building a business typically means catering to a specific demographic segment and creating new products and marketing angles to appeal to them directly. But there’s one audience segment that all modern business owners need to think about when creating a website: users with low attention spans. Evidence

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Digital Marketing solutions company Intellemo, has raised over INR 3 crore in a Seed funding round led by Inflection Point Ventures. The round also saw participation from Kunal Shah (founder, Cred, Soonicorn LLP), Rahool Sureka and Saurabh

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. “Dragons are coming.” Appearing seemingly overnight on the Egyptian coastal town of El Alamein, the tag line was enough to create a significant level of intrigue in the lead up to the launch of one of

Opinions expressed by Entrepreneur contributors are their own. Given in-person encounters have decreased significantly over the years, especially post-pandemic, how people identify, connect and communicate with you is primarily digital. Your digital brand is the basis for your public identity and often the first thing people look at — regardless of personal or business context

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Most entrepreneurs recognize how important branding is to their business. In a crowded marketplace, you have to find

Opinions expressed by Entrepreneur contributors are their own. Earlier this summer when the cost-of-living crisis and rising energy bills were causing justified panic, the UK government launched an initiative that caused some raising of eyebrows. Shutterstock The campaign called on businesses to divert marketing spending into instead cutting prices for consumers. The carrot? Those that

Opinions expressed by Entrepreneur contributors are their own. As conversations around a looming recession increase, startups and scale-ups have seen more and more calls and letters from investors to tighten the ship and focus on profitability. Inflation, rising interest rates and the stock market’s decline have all caused investors to run scared of companies that

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The last two years of the pandemic were challenging to say the least. It brought a huge shift in healthcare, lifestyle and work. If you were someone looking for a new job during the pandemic, you would

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a crowded marketplace, entrepreneurs need to do whatever they can to stand out from the competition. That’s

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. It’s hard enough to make your business stand out from competitors in a highly competitive marketplace. It doesn’t

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The world of digital marketing is constantly changing and evolving. From the adoption of video to artists earning

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The remote working world has made many things easier for people. No more commuting, fewer minutes wasted in

Opinions expressed by Entrepreneur contributors are their own. The widespread adoption of home internet connections in the 1990s led to online banking services becoming commonplace. That was over 30 years ago. So why are loan companies still flaunting a “digital transformation” and “digital-first” approach as if it means something today? A recent ad for a

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Across a competitive digital landscape, you need every advantage you can get to stand out. That’s why a

Opinions expressed by Entrepreneur contributors are their own. In our hyper-competitive digital age, brand equity is more important than ever. Switching brands is easy and customer reviews are incredibly influential. Brand equity denotes the value of a recognizable brand name, the sway that the company name has with consumers. Well-established companies with positive brand equity