Digital Marketing

Opinions expressed by Entrepreneur contributors are their own. For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building that reputation, expanding your online reach, and, ultimately, harnessing customer loyalty, i.e. digital PR, is often overlooked. Why? In many cases, the answer may be a
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Opinions expressed by Entrepreneur contributors are their own. Crafting a digital strategy is essential in today’s competitive market. Covid-19 is proof enough of how important it is to be agile and ready to adapt to changes quickly. Amid lockdowns and quarantines, organizations had to pivot and embrace digital transformations earlier than they expected. Unfortunately, not
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Opinions expressed by Entrepreneur contributors are their own. Like a lot of other industries, the PR industry has also adapted to the digital landscape. With many media publications having a strong presence online and with podcasts and video platforms becoming more and more dominant, PR has moved from the traditional TV and Newspapers media coverage
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Opinions expressed by Entrepreneur contributors are their own. With the advent of social media came entirely new ways for businesses to expand. Platforms like Facebook, Instagram, Snapchat, YouTube, TikTok and more allowed businesses to create and publish content. In the process, they were able to reach and convert entirely new demographics of consumers. Similarly, there has been rampant growth
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Opinions expressed by Entrepreneur contributors are their own. Great Amazon SEO is one of the most powerful strategies for reaching shoppers on the marketplace. However, SEO on Amazon is very different from SEO on Google. You’ll need a thorough understanding of Amazon’s algorithm to rank your product highly in Amazon search results.   Unfortunately, many Amazon
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