Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. Global influencer marketing and content
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Opinions expressed by Entrepreneur contributors are their own. Like the three-word phrase “I love you” or the smell of fresh-baked apple pie, some things are comfortingly familiar and simply don’t change. This holds true when it comes to marketing too; success relies on sweet fundamentals that should remain the same. Once set in place, all additional marketing efforts spring forth naturally. It’s
Opinions expressed by Entrepreneur contributors are their own. For the past ten-plus years, consumers have sat idle and allowed platforms to farm their data and generate billions of dollars in revenue. Now, let’s not try to put all the blame on them; it was us who signed their terms of service and accepted the reality that
Opinions expressed by Entrepreneur contributors are their own. Nowadays, the dichotomy of commerce and ecommerce has become quite opaque regarding the level of human connection between company and consumer. You can argue that commerce leverages the advantage of in-person communication and connection over the ecommerce experience. However, in our modern-day reality with the overwhelming tilt toward
So today we’re going to be going over building amazing customer experience because if people have amazing customer experience with you and you truly knock their socks off, they’re not only going to keep coming back and buying from you, but they’re going to tell their friends about you, other companies about you, and this
Opinions expressed by Entrepreneur contributors are their own. Big businesses have long employed out-of-home (OOH) and digital out-of-home (DOOH) marketing to promote their brands, expand into new markets and grow market share. Over the last decade, however, techniques for assessing ROI for OOH and DOOH campaigns, analyzing message customization, reach, market composition and targeted buying behaviors
Google has announced that the page experience update for desktop is now done rolling out. This update started to roll out on February 22nd and now, 9-days later, it is now fully rolled out. Announcement. Here is Google’s announcement about the roll out of this update: The page experience rollout is now complete for desktop.
Opinions expressed by Entrepreneur contributors are their own. No matter where you play online in terms of e-commerce, there are fundamentals you need to get right to have success. Now, you could play in the Shopify space and have your own online store, or you could be selling on Amazon.com. E-commerce doesn’t discriminate, it will beat you
Opinions expressed by Entrepreneur contributors are their own. Nowadays, economies have two options: consider the pandemic history and move on, or transform their business processes to become immune to the impacts of such disruptions. In either case, the face of marketing will never be what it was two years ago. Here are some of the
Opinions expressed by Entrepreneur contributors are their own. When I started exploring the internet, I decided to utilize it in the most promising way. Learning new skills, generating networks and other essential things accompanied my growth. I founded my company, InstaEASY, in 2018, with just two employees. As an entrepreneur, I started building my network,
SEO tool provider Semrush has announced plans to acquire competitive intelligence and sales enablement platform Kompyte. Why we care. Semrush is a major player in the SEO tool space, and this announcement, along with its recent acquisition of Backlinko, shows that the company is serious about expanding both its audience and capabilities for search marketing
There are several reasons why a prospect can tell you, “Let me think about it.” And if you watch this entire video, you’ll have a good understanding of these reasons and how to overcome their objections and close the sale as effectively as you can. Today I’m going to break down when a customer tells
Opinions expressed by Entrepreneur contributors are their own. The decision to trust your brand and company reputation to an outside company can be a bit terrifying. As entrepreneurs, we tend to be control freaks (who knew?) The fact is, you can’t do it alone and at some point, you’ll need to bring in outside help.
If you are trying to use the URL Inspection tool within Google Search Console and you are getting errors, you are not alone. Google has confirmed there is an “increase in errors when inspecting URLs.” The search company said it is working on resolving the issue. The announcement. Here is Google announcing this issue: We’re
Opinions expressed by Entrepreneur contributors are their own. “It is not what you know, but who you know.” This adage is an honored rule of business success, and particularly true for startups. Networking has been the gold standard of relationship building for decades, of course, but the coronavirus pandemic made attending in-person events virtually impossible,
Opinions expressed by Entrepreneur contributors are their own. The marketing landscape has shifted dramatically over the last six months. The ongoing pandemic coupled with a struggling economy has only accelerated those changes. Anytime there is a swift change in consumer behavior, marketers must adapt and pivot. The challenge is that most of you reading this
Links are one of the primary ways Google and other search engines understand and rank websites. Crawlers and bots follow links from external sites to your web property and then trace the internal links on your site, measuring the “flow” of ranking signals and attributing them to sites accordingly. “Link flow goes by many names,”
Opinions expressed by Entrepreneur contributors are their own. In 2019 rock band The Who released an album titled, “Who,” 55 years following their debut. They did this despite only having two members left of their original foursome, Pete Townshend and Roger Daltrey — but the Who was always a collection of huge personalities who somehow made it