1 – Our business is change.
2 – We’re on offense. All the time.
3 – Perfect results count — not a perfect process.
Break the rules: fight the law.
4 – This is as much about battle as about business.
5 – Assume nothing.
Make sure people keep their promises.
Push yourselves push others.
Stretch the possible.
6 – Live off the land.
7 – Your job isn’t done until the job is done.
8 – Dangers:
Bureaucracy,
Personal ambition,
Energy takers vs. energy givers,
Knowing our weaknesses,
Don’t get too many things on the platter
9 – It won’t be pretty.
10 – If we do the right things we’ll make money damn near automatic.
On the heels of this memo, Nike grew to become a dominant global brand.
What are your principles?
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