Sam Richardson is director of executive engagement at cloud communications firm Twilio. At the Super Bowl this weekend, brands found themselves in a high-stakes showdown to capture audiences’ attention with their adverts during the intervals. As always, the annual event was not just the pinnacle of American football, but a prime opportunity for companies to
Month: February 2025
Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Marketing teams are under constant pressure to go to market faster, yet many face recurring bottlenecks that slow their progress. Resource inefficiencies, team constraints and misaligned goals are some of the most common culprits. While these challenges can feel