Many businesses are finding their digital marketing efforts falling flat despite producing content regularly. The culprit? An outdated approach that neglects the growing importance of visual content in SEO. With tech giants like Google and Apple prioritizing AI-powered visual search, companies that don’t adapt risk losing visibility and relevance. Many enterprises lack the centralized strategies
Month: October 2024
Tucked away in the Settings section of Google Search Console is a report few SEO professionals discuss, but I like to monitor. These reports are known as Crawl Stats. Here, you’ll find an interesting set of metrics on Googlebot crawl activity. These metrics are especially useful for websites with thousands or millions of pages. Googlebot
Recently, an SEO client of mine lost 82% of desktop organic traffic to their homepage in one month. Then, there was another 97% decline in desktop organic traffic in the second month. Why? The client launched a mobile and desktop pop-up for all United States visitors. Against my advice, the client hoped the conversions would
When we were young, we all wanted to sit at the adult’s table. But we couldn’t, often, because of our behavior. Growing up, we often thought we were cool, but we weren’t. Look back at your past. There are probably photos or things you did that you find questionable today. This is exactly how we
Google is introducing a new process – Change Who Pays – for transferring your client accounts to a new agency’s manager account. Details. Google Ads sent an email sent to users about the change: “We’re happy to introduce a new process for transferring client accounts to a different paying manager. You may now initiate this
Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads trigger. Advertisers are also about to get two new pilot features. New Copilot ad experience. Copilot ads will appear below Copilot’s (organic) answers in a feature Microsoft is calling “ad voice.” This will include text referencing the
Phase two of Google’s mobile-first indexing – rendering – is Chrome and has been since 2018, according to SEO expert Cindy Krum. In a newly released video presentation, Krum said: “What I believe is happening here is that Google failed to tell us at this time in 2018, when it launched, that what they were using
Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology, making its case for why the DOJ’s claims miss the mark. Even though Nobel Prize-winning economist Paul Milgrom provided supportive testimonies, it’s still easy to see that Google’s testimony could have gaps. Here are my favorite ones: 1. “Duty to deal”