Opinions expressed by Entrepreneur contributors are their own. In today’s fast-paced world, consumers are bombarded with countless choices and endless information. The result? A growing emphasis on brand equity as the deciding factor in consumer decision-making. With 81% of consumers needing to trust a brand before purchasing, it’s clear that startups must prioritize brand equity
Month: May 2023
Opinions expressed by Entrepreneur contributors are their own. Affiliate marketing is a popular strategy businesses use to drive sales and grow their brand. Although it’s one of the most popular marketing tools in the booming creator economy, some misconceptions about using affiliate links can prevent bloggers from benefiting from them. 1. Affiliate marketing is dead
Opinions expressed by Entrepreneur contributors are their own. Have you wondered how leading brands have gained exponential popularity and become household names? It’s no secret that businesses apply various branding techniques to connect with the audience and build a positive image, but what do the industry giants do differently? The answer is strategic digital branding.
Google opened access to its new Search Generative Experience and today – and our own Barry Schwartz is one of the first to gain access. Although he had to head offline for the holiday of Shavuot, he was able to share several tweets with images from his early testing. I’ve compiled most of those in
If you’re looking to land clients or business opportunities, client testimonials are critical to your success. They’re the key to building trust, removing doubt and increasing your chances of getting a “yes” from a prospect. Unfortunately, when you first pursue a new career direction, you won’t have any clients to provide these testimonials.
Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously relied on in-person focus groups and interviews for qualitative research moved their work online, accelerating industry innovation. Areas like participant recruitment, insight communities, emotional intelligence (AI and
Today I’m going to teach you about the WHIPS concept when it comes to content marketing. If you follow this concept, even if you’re not the best writer, you’ll be able to attract the right type of audience and then convert them into a customer. With content marketing, you don’t need to be the best
The “New Business Guide to Google Reviews” by GatherUp is an essential resource for growing businesses looking to attract more customers through the power of Google search. This comprehensive guide provides step-by-step instructions on how to claim and optimize your Google My Business profile, how to solicit and respond to customer reviews, and how to
Opinions expressed by Entrepreneur contributors are their own. As your small business works through the first quarter, you may be looking at previous strategies and methods to see which were successful and which will be left in 2022. That’s how most businesses start the year off, right? However, this year, there are a few more
Shawn Rubel, CEO of international creative marketplace Vecteezy, has always considered himself a creative person. Rubel’s passion for design led him to study visual arts in college, then join a small agency where he worked as a web developer and graphic designer. It was while working there in 2007 that he launched a side hustle
Opinions expressed by Entrepreneur contributors are their own. Right now, there’s a lot of business talk about how artificial intelligence is going to replace some functions, including sales. I believe that is both accurate and inaccurate. If you or your salesforce use scripts as a starting point for making sales, for example, then absolutely that
Build Better Converting Landing Pages Today: https://www.marketing360.com/websites/?ref=yt-desc-o1X4nkdq88c Let’s break down 10 landing page hacks you can use to become a master of conversion rate optimization! Hack #1 – Use authentic, non-stocky images of real looking people smiling. Highrise saw an increase in conversions of over 100% by swapping out a graphic of their software with
A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion. Join data experts as they
Opinions expressed by Entrepreneur contributors are their own. With today’s challenging economy crushing marketing budgets, marketers are under unbelievable pressure to produce results with fewer resources and smaller teams. Good business requires good marketing, yet nearly half of CMOs said their companies plan to spend less on marketing in 2023 despite over 70% of B2B
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. The latest report from iResearch
Opinions expressed by Entrepreneur contributors are their own. Today, going multilingual is an integral aspect of powerful email marketing, particularly for businesses operating in global markets. Yet, this is quite a challenging thing to do that requires time and effort. So, why make your email marketing multilingual? Indeed, why add new languages to your strategy
Paid search advertising and SEO are among the channels most likely to have reduced investment in 2023, according to Gartner’s latest CMO Spend and Strategy survey. But it’s not all bad news for search marketing. Search advertising. Although 26% of CMOs planned to reduce their investment in paid search, 40% of CMOs said they plan to
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