Social Media

TikTok Will Limit Teens’ Screen Time to 60 Minutes a Day — But There’s a Catch

TikTok, the short-form video platform, has become a global sensation with more than one billion users.

The platform has previously stirred controversy regarding safety and security, and TikTok is now taking action to crack down on how much time young users spend on the app. On Wednesday, TikTok announced that it will roll out a series of new features directed at teens and families, specifically to limit screen time.

In the coming weeks, users under 18 will be restricted to 60 minutes of screen time per day. The limit can be overridden by entering a passcode, but users will have to make a conscious decision to stay on the app. A parent or guardian will be responsible for entering the passcode for users under 13, which will give them 30 extra minutes to spend on the app.

Related: TikTok Bans Piling Up: Ohio and New Jersey Will Also Nix the App on Government Devices

TikTok referenced research by the organization Internet Matters when announcing the decision to set daily screen time limits. The nonprofit found that when individuals are aware of how much time they spend doing something, they are more likely to be intentional about how they use that time.

The company also noted that it worked with the Digital Wellness Lab at Boston Children’s Hospital to determine the time limit.

Other new features include custom daily screen limits for parents or guardians to customize a specific amount of time for kids to spend on the app, a screen time dashboard that will give a breakdown of app use and scheduled mute notifications.

The features are an extension of TikTok’s already existing initiatives to protect young users, including accounts being automatically set to private for individuals between the ages of 13 and 15.

“We’ll continue to invest in improving our current features as well as introducing new tools to help people stay in control as they express their creativity, make meaningful connections and enjoy culture-defining entertainment,” the company wrote in a statement.

Related: Doctors and Nurses Are Becoming Major Influencers on TikTok. While It Can Be Fun and Therapeutic, They Also Risk Treading in Unethical Waters.

Products You May Like

Articles You May Like

Performance only marketing experiencing ‘slow death’ as digital brand builders dominate
Meta could launch Threads ads this year
Best of SearchBot: Create a recovery strategy for a site hit by a Google core update
U.S. search ad revenues hit record $88.8 billion in 2023
Make 2024 the year you take home the highest honor in search

Leave a Reply

Your email address will not be published. Required fields are marked *