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5 Untapped Marketing Strategies Only a Select Few Use in B2B

Opinions expressed by Entrepreneur contributors are their own.

Let’s first state the obvious — selling B2B is far more complex than selling B2C.

In B2C, you’re mostly selling to an individual, which means there’s only one decision-maker involved. But in B2B, you’re selling to a business, which means there could be multiple decision-makers involved — and these decision-makers are experienced business professionals who can spot a sales pitch from a mile away.

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