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VidMob raises $110 million in Series D investment round

VidMob raises $110 million in Series D investment round
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.

VidMob, a platform for Intelligent Creative, has raised $110 million in a Series D investment round led by Shamrock Capital, with strong participation from a leading group of new and existing investors.

VidMob’s Intelligent Creative platform provides an end-to-end solution to help brands optimise the performance of their creative advertising assets by unifying data and analytics with creative production, delivering improved marketing performance and business results across all platforms and creative formats. The company’s revenue has grown at a compound annual growth rate of 110%, having experienced accelerated growth every year for the past four years, as new brands join the platform and existing clients meaningfully expand their usage. VidMob will use the Series D investment to continue to invest in sales and marketing, accelerate platform development and expand its global footprint. Shamrock Capital led the Series D investment, with meaningful participation from existing investors including ID Fund and Drive by DraftKings, as well as new investors including eGateway and PROOF. The group joins a strong list of existing investors, including Adobe, Shutterstock, BuildGroup and Spruce House.

Alex Collmer, CEO and co-founder of VidMob, said: “We are proud to have had Shamrock Capital lead our latest investment, which will accelerate the power of creative data to help customers, agencies and brands refine their messages to be more clear, powerful, and effective.

“Their investment is a testament to the quality of VidMob’s technology, the positive impact that our customers experience every day, and the opportunity ahead.”

Marketers are turning to VidMob’s Intelligent Creative platform as a powerful tool to drive creative performance as they navigate a changing global economy, evolving privacy laws and cookie deprecation. The need to execute a brand story across numerous media platforms and formats has made it increasingly difficult to efficiently deliver impactful creative.

Laura Held, partner at Shamrock Capital, said: “We see the immediate and long-term value of the VidMob platform to improve creative performance with data and insights.

“The team has a clear vision and an impressive list of clients, including global brands that are making creative a key driver of business performance. We are excited to partner with VidMob as they continue to develop their platform and expand their global footprint in a growing and evolving market.”

VidMob is unique in the breadth of its solution, helping brands produce, track, measure, score and optimise the performance of their creative advertising across all major digital advertising platforms, including Google, Meta, Amazon Ads, TikTok, LinkedIn, Twitter, Snap, Pinterest, Hulu and Reddit.

Antonio Lucio, VidMob board member and former Facebook, HP and Visa CMO, said: “Under increased pressure to maximise every marketing dollar, improving creative effectiveness and efficiency has become a marketing imperative.

“By building strategic partnerships and game-changing integrations with the world’s leading media platforms, VidMob is giving its clients the fastest path to creative that works.”

Cooley LLP served as legal advisor to VidMob and Willkie Farr & Gallagher LLP served as legal advisor to Shamrock Capital on the transaction.

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