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How to Write Effective Meta Descriptions and Link Text for SEO

This video is from our Website Optimization Course, free in HubSpot Academy: https://clickhubspot.com/bhd

In this video, we’re going to learn how to write and edit your meta descriptions. A meta description is an HTML attribute that provides a brief summary of a webpage. This brief snippet of text appears below the blue link in a search engine result. This description summarizes the content of the webpage linked above it, and although it is not an official ranking factor in Google search results, it can be edited to help people understand what the webpage is about and encourage them to click through.

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HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

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