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How To Use A SWOT Analysis To Grow Your Business | Marketing 360

Grow Your Business with Marketing 360:
One of the single greatest tools in a small business owners toolbelt is the ability to critically analyze how their business operates. On that note, today we’re going to talk about a useful technique for analyzing and growing your business – the SWOT Analysis.

Originated by Albert S. Humphrey in the late 1960’s, the SWOT Analysis is a powerful decision making tool for any business. Let’s dive in!

Take a piece of paper and draw 4 squares on it. Title each square Strengths, Weaknesses, Opportunities, and Threats.

What do you do well
What benefits

You don’t know what you don’t know
No marketing or market share

Festival or event sales
Competition left
New growth

Limited cashflow
Can’t hire/retain employees
New competition

By taking the time to develop a SWOT Analysis you are able to quickly and clearly see a roadmap for your company moving forward both internal and external.

#SWOTAnalysis #SWOT #BusinessStrategy

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