RESOURCES & LINKS:
Google Analytics – https://analytics.google.com/analytics/web/#/
MobileMonkey – https://mobilemonkey.com/
Google Search Console – https://search.google.com/search-console/about
Ubersuggest – https://neilpatel.com/ubersuggest/
Overstock.com – Overstock.com
The first metric that you need to monitor is load time.
It has a huge effect on SEO and user experience will make or break your website’s success. You know, I was reading an interesting article that was breaking down some stats from Walmart.
Did you know that every second that they saw in load time improvement, they saw roughly a 1 or 2% increase in conversions? That’s not bad, something’s better than nothing, right? So load time not only affects your search engine rankings but it can also affect your conversion rates.
The second metric that you need to keep track of is dwell time or at least average session duration in Google Analytics. If people like your content, they’ll spend more time consuming it. If they don’t, then you’re kind of screwed. And a simple way that you can improve this is crosslinking your content together.
So for example, if I have an article that breaks down SEO and an introduction to SEO and I break down all the factors of SEO such as things like link building. Well, if I was to have an article on link building, I’ll link to that article and that will help with this metric.
The next metric is average time on page. Check this metric off for individual pages to see what’s working and what’s not working. You’ll have some pages that hit it out of the park and you’ll have some pages that just do terrible.
You want to take the pages that are doing extremely well and figure out, all right, what do all these pages have in common? Go look at all the pages that aren’t performing well, what do they have in common? This will give the idea of what you should do more of and what you should do less of.
The next metric I want you to look at is a percentage of returning visitors and the early days, especially when your website is brand new, what you’ll find out is you’ll have a ton of returning visitors. Because that will be you going back to your site or your friends going back to your site.
The next metric I want you to look at: referral traffic. Organic traffic won’t be great in the beginning but if you can get referral traffic in order to get people to your site, if they’re from relevant sites, you can get sales, conversions. Knowing what is the best referring traffic sources will help you fine-tune your marketing strategy.
The next metric I want you to track is organic traffic. In the early days you’re not going to rank for much so what you want to do is you want to look for your rankings and if they’re climbing up.
So when you’re looking at organic traffic, look at the total number not just each individual keyword, because you can see as a whole, are you getting more traffic or less traffic. You can do this through Google Search Console or you can sign up for Ubersuggest and it can track your rankings as well as your search traffic on a daily basis for you.
The next thing I want you to track: bounce rate. For organic traffic, anything around 50% or lower is good, anything above that level you need to make improvements to your site. Bounce rate’s not just about the content but it’s about the experience.
The next metric: email opt in’s. Email subscribers will be one of your best source of traffic.
Now another metric I want you to track: pages per session. Look, if people are coming to your site and they’re sticking around for two, three, four, five pages per session, that’s good. If they’re sticking to one point something, that’s pretty low.
Look at the behavior flow in Google Analytics to see exactly where users are navigating to. This will inform you and tell you what’s working and what’s not. This will tell you what you need to do to get more pages per session.
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