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Getting Started With Google Shopping Ads

Learn how to Getting Started With Google Shopping Ads this free HubSpot course: https://clickhubspot.com/Paid-Media-Strategy

In this video, we sat down with Kirk Williams, a Google shopping expert and the founder of a micro agency called ZATO, to learn what it takes to run Google shopping ads.

What are Google shopping ads? Google shopping ads are the images at the top of the search results that show price and rating. They are part of Google ads but are run a little bit differently.

Google shopping ads are just for e-commerce and if you are selling a specific product.

There are four aspects to shopping ads:
1. Placements
2. Feeds. The feed is how Google matches your product to the right user, search terms, and queries.
3. Setup. You’re trying to assist Google in finding what products you think are the best.
4. Optimization.

Watch this video to get started.

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About HubSpot:
HubSpot is a leading growth platform with thousands of customers around the world. Comprised of a Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to grow better.

HubSpot Academy is a worldwide leader in free online training for inbound marketing, sales, and customer service professionals. We specialize in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their career and business.

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