HubSpot

Finding Your “Who” with Seth Godin

Watch Seth Godin, Founder of The altMBA and author of “This Is Marketing” explain who marketers need to find their “who” in order to be successful.

One of the biggest traps marketers fall into is that they want to sell to everyone. You can’t. You don’t have enough time, and you don’t have enough money. And that’s good news because now you can be specific.

Pick a “who” that has a problem they know they want to solve, a means to solve it, and you are able to keep your promise. If those 3 things are true, then marketing is easy.

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About HubSpot:
HubSpot is a leading growth platform with thousands of customers around the world. Comprised of a Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to grow better.

HubSpot Academy is a worldwide leader in free online training for inbound marketing, sales, and customer service professionals. We specialize in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their career and business.

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