People don’t search like they used to. Does your SEO content strategy reflect this changing behavior? Meet the topic cluster model: an SEO strategy that focuses on topics — as opposed to keywords — to improve your site’s architecture, make it easier for Google to discover related content, and ultimately, boost your search engine visibility. Learn more about the future of content strategy and SEO tools: https://clickhubspot.com/qbm
Consider how the average website grows. You start with a homepage, product pages, and a blog. You decide to target a keyword but learn there are more than 1,000 long-tail variations of that term, meaning you’re stuck writing post after post to capture the search traffic. And in the end, your site becomes repetitive, bloated, and disorganized.
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About HubSpot:
HubSpot is a leading growth platform with thousands of customers around the world. Comprised of a Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to grow better.
HubSpot Academy is a worldwide leader in free online training for inbound marketing, sales, and customer service professionals. We specialize in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their career and business.
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